Wise Words from a Wise Man--Ben Cameron is former Executive Director of Theatre Communications Group and will soon join the Doris Duke Charitable Foundation as Program Director for the Arts (thank the Lord!).
Reprinted with permission from the Greater Philadelphia Cultural Alliance newsletter, The Arts & Culture Advocate. For more information on the Greater Philadelphia Cultural Alliance, visit www.philaculture.org.Q: You often hear several lines of thoughts in arts advocacy efforts. People talk about the economic impact of the arts, the importance of arts education, and the intrinsic value of what we do. What is the most compelling argument?
A: At root, advocacy is the ability to speak to where your audience is listening from. Rather than entering a funding meeting with a pre-established agenda, we have found great benefit in listening, in tailoring any request to the listener's interests. In the political arena, for example, certain congresspeople will respond to theatre's role in education. Other congresspeople will be interested in our role in economic development. For yet others, it will be our role in promoting social tolerance that will be most compelling.
But the idea that there is a magic bullet or a single argument that will carry the day is, I'm afraid, a thing of the past. Advocacy arguments need to be conceived individually and more specifically.Additionally, I think we need to be better storytellers. I am always struck at the prominence of story in the great political conventions. In presenting an issue, a speaker will often lead with specific, concrete data, e.g., X percentage of the population on welfare transition into full time jobs wehn they spend Y percent of their time in job training programs. But after making these statistical arguments, they'll put a human face on it. "Betty Smith was a mother on welfare and is now a successful businesswoman" and up she stands in the gallery! Politicians are experts at combining the quantifiable with the anecdotal. In the arts, we have often separated these arguments, rather than combining them. Learning for politicians and their successes can benefit us.
We also need to enlist our boards as advocates. Especially in a time of real controversy, it is too easy for the artists' voice to be dismissed as too self interested to be heard. It is in moments of controversy that bank presidents, real estate agents, and stay-at-home mothers will be heard by their own legislators and representatives with a power that the artists can't have.
We must enlist larger public participation, and our own boards are a logical and easy place to start.